No Maintenance SS26 – “You Don’t Have to Pick a Side”Fashion / Brand Film
Details

No Maintenance
Bodey Co

Lensed by Fio Karpenko
Edit by Zoe Mountain
Color by Cameron Marygold
Developed and Scanned by Fotokem

Description

Shot in Eastvale, California, You Don’t Have to Pick a Side turns a simple game of tug-of-war into a study of tension, loyalty, and belonging.

The film sits in the space between competition and connection — bodies pulling in opposite directions, each side asking for commitment, while the person caught between them is never quite forced to choose. Built around restraint, repetition, and physical gesture, the piece lets the clothes live naturally inside the movement rather than treating them as the subject.

What begins as a confrontation slowly becomes something more ambiguous: a reminder that identity doesn’t always need to exist on one side or the other.
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